Give Aloha 2017


Give Aloha, Foodland's Annual Community Matching Gifts Program, was created in 1999 to honor Foodland’s founder, Maurice J. "Sully" Sullivan, and continue his legacy of giving back to the community. Each year, during Sept.1 – 30 at all Foodland and Sack N Save stores statewide, customers are encouraged to make a donation at checkout to their favorite Hawaii non-profit organization. This year, Foodland and the Western Union Foundation will match each donation with more than $300,000 for all organizations combined. Since the program began in 1999, a grand total of more than $27.3 million has been raised for Hawaii’s charities.

How It Works:

During September, Maika`i members are invited to make donations up to $249 to their favorite participating Hawaii non-profit organizations at checkout.

Click the image to see a larger version.  

Click the image to see a larger version.  

Donations to each organization are tracked, and Foodland’s matching gift is divided proportionately among all participating organizations based on customer donations to the organizations.

Organizations receive customer donations to their organization and Foodland’s matching gift by Oct. 31.

If you have questions about the Give Aloha program, please see Give Aloha FAQs.

For More Information:

For information, call Community Relations at (808) 732-0791 or email

Click here to see the complete information for Give Aloha 2017.